Here are some easy ways
that you can become a better speaker.
- Memorize concepts, not content
You may
think that the best way to give a flawless speech is to memorize the content
word-for-word. But trying that can create a lot of problems for speakers.
Memorization not only lends itself to sounding over-rehearsed (aka not
natural), but also, if your mind goes blank at any point during the
presentation, you will lose your place and potentially create an awkward
silence. Or worse, start to panic.
Related: Your Ideas Have No Value
Instead
of memorizing the content, focus on the concepts. Do this by creating bullet
points of the content, stories, data and key takeaways that you want to get
across in each part of your presentation. Then, speak naturally about
them. If you remember all of those key points, great, but if you forget
some, no sweat -- you can move on to another point.
Having a looser structure also gives you the flexibility to revise stories, takeaways and information during each speech based on the audience make-up and response. Plus, as an extra bonus, you will deliver a more natural sounding, engaging presentation.
Having a looser structure also gives you the flexibility to revise stories, takeaways and information during each speech based on the audience make-up and response. Plus, as an extra bonus, you will deliver a more natural sounding, engaging presentation.
- Chat up audience members before your presentation
Meeting
with the people you are going to be speaking to before you give your speech has
several benefits. First, it warms them up to you. Second, it lets you
gauge their sense of humor, which is particularly critical if you are a speaker
that tends to let a curse word fly or uses bold and provocative stories or
language. Finally, you can glean insights to incorporate into your
presentation.
It’s
incredibly effective to use audience members as examples or transitions in a
speech because it creates intimacy with the audience and more
engagement. If you are talking to small-business owners about marketing
and Joanne, for example, told you a great story about how she used an unusual
marketing tactic, incorporate Joanne and her story into your
presentation. “Speaking of clever marketing, earlier I was talking to
Joanne, who is sitting in the third row, and she told me how she used a PR
stunt with 400 kittens to get new clients…”.
Related: 6 Dumb Ways to Ask for Help
- Enhance your visuals and audio
I think
most speakers know to not read directly from slides (and if you didn’t before, you
do now). If you do use slides during your presentation, use them in an
unexpected way. Include a short, fun video or use some photos with humor.
I saw one presenter who, when he was talking about how people want to do business with trusted brands, had a photo of a beat-up old van with “Want some candy?” spray painted on its side to illustrate why you don’t do business with strangers. Another keynote I went to recently had a DJ who changed the music to underscore themes for the story. Or even consider having an illustrator create some great art for key messages. At least evaluate having your presentation slides created professionally. These tactics can take your entire presentation up a level.
I saw one presenter who, when he was talking about how people want to do business with trusted brands, had a photo of a beat-up old van with “Want some candy?” spray painted on its side to illustrate why you don’t do business with strangers. Another keynote I went to recently had a DJ who changed the music to underscore themes for the story. Or even consider having an illustrator create some great art for key messages. At least evaluate having your presentation slides created professionally. These tactics can take your entire presentation up a level.
- Flip your mindset to ease your nerves
Even the most seasoned
speakers can get nervous prior to presenting. The most effective way to
take the pressure off of you is to change your mindset and think about your
audience rather than yourself or the speech. Remember that you are there
to provide them with valuable information and if the audience members leave
with one or two new items, reminders or a new perspective, you have made it
worth their while. Focusing on being helpful or in service of the
audience, instead of on yourself, can help you to relax.
- Get interactive
One of
the best speakers around is Michael Port, who takes audience participation to a
new level. During his presentations, he has the audience repeat key
messages back to him or make gestures back of the takeaway points of his
speech. This keeps the audience involved, but even more brilliantly, it
gives them devices to remember the material. I often will stop in the middle of
the speech to ask audience members to throw out examples of ideas that I
present as well.
As you plan your speech, think about where you can involve the audience and what devices you can use to involve them in the presentation so that you are talking with them, not just to them.
As you plan your speech, think about where you can involve the audience and what devices you can use to involve them in the presentation so that you are talking with them, not just to them.
Related: The Real Cost of Giving Terrible Customer Service
- Source Reference
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